
Dia comes from the Latin word meaning day and geo from the Greek root meaning world.
Diageo: Pernod Ricard’s British rival used Latin and Greek. Its name is composed of the Latin veritas and the term horizon. Verizon: The American telecom operator has mixed Latin and English. Acer is a Latin word meaning acute or even fiery, found in French in acute. Acer: We stay in Asia with the Taiwanese computer manufacturer. A slightly distorted version of the original quote “mens sana in corpore sano” by the Latin poet Juvénal. ASICS: The Japanese group specializing in sports shoes takes its name from the acronym “healthy soul in healthy body”, which means “healthy mind in healthy body”. The idea was given to me this week by one of the two underage people who haunt my home, usually between their bedroom and the refrigerator. Since we speak Latin and everyone has had enough of the central bank-inflation narrative spiral, let’s get our Gaffiot out and have fun spotting listed companies that took their names from Ancient Rome. Investors are always on the lookout for their deus ex machina. It goes without saying that volatility will accelerate when the data is announced and that the interpretative machine will come into operation if it diverges from expectations. It is this adjusted inflation that the Fed is watching the most. Core inflation (excluding energy and food) should come in at 6.5% versus 6.3% the previous month. Economists expect an average annual price increase of 8.1%, a little less strong than in August (8.3%). The main message that has circulated in the media after reading the document and that has been reproduced almost everywhere is that “ the risk of acting too strongly against inflation is less costly than acting too weaklyIn other words, fighting inflation takes precedence over everything else, even if it starts to sting seriously.Īnd inflation, you will be eating again this afternoon with the publication of US price developments in September at 2.30pm. The release of the minutes of the last Fed meeting initially had a slight euphoric effect, but the souffle quickly subsided. In the US, the trio of key indices (S & P500, Dow Jones, Nasdaq 100) spent a good part of the session rising, but at the end of the course they fell. The strong third quarter performance of LVMH, the flagship of the French CAC40, also did not bring smiles to investors. And also the bond markets, but this is not the topic of the morning. The changes may have been contained, but Western equity markets are now down for six straight sessions, which clearly illustrates the crisis currently prevailing in equity markets.